Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need.
– Tyler Durden, Fight Club
In this previous blog post by Whatsapp here they make it pretty clear that they never wanted advertising on their platform. I myself, like a lot of other users out there, use it for just this reason.
But since the Facebook buy out, many have rumoured and speculated that soon we will start to see direct advertising. Low and behold, the rumour mongers were right!
Select US companies have been given the opportunity to pay for the ability to message their customers directly via the app.
The announcement is the first hint of how Facebook plans to make money from WhatsApp, which it bought for a staggering $22 billion (around £14billion) last year.
Facebook Chief Financial Officer David Wehner confirmed the possible business-to-consumer (B2C) integration at a technology conference in Boston.
“We think that enabling that B2C messaging has good business potential for us,” he said.
“As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer-term than the near-term.”
So despite Whatsapp founders Jan Koum and Brian Acton’s ethos on advertising, money appears to have again disappointedly won out.